Grow with strengths: Discover insights into all 4 domains of Clifton Strengths (formerly strengthsfinder), what are strengths and how to use it to grow your business
7.8% More productive teams. 72% Better staff retention. And 29% more profits. These are the 4 domains of leadership strengths, as per Clifton Strengths – what we used to know as the strengthsfinder – an exciting and proven way to use your people and organisation to grow your business.
Discover each of the 4 domains of strengths that we use to define the nature of your company leadership and employees’ individual talents, plus a complete list of all 34 Clifton Strengths and how to grow your organisation using your people’s strengths.
THE 4 DOMAINS OF LEADERSHIP STRENGTH
If you haven’t heard of it before, Gallup’s Clifton Strengths are a list of 34 strengths themes – the result of decades of research into people’s skills and abilities. And your entire company can do a strengths assessment to see which skill themes individual employees possess. And you can use this information to create effective new systems that better utilise people’s talents, leading to greater engagement and improved performance. Read more about what are strengths?
And the 34 themes are further divided into 4 overarching skills/talent fields, known as “domains”. These are the 4 domains of leadership strengths:
1 STRATEGIC THINKING STRENGTHS DOMAIN
Constantly analysing variables, making fast and accurate decisions and keeping your business focused on what is possible in the future. People with Strategic Thinking skills are vital for focusing your efforts driving your business forward. Able to look at all the variables and paint a roadmap for where you can go or grow to, these are the people you should use to push your team’s thinking forward with calculation and precision.
Read more about all 8 skills in the strategic thinking strengths domain.
2 RELATIONSHIP BUILDING STRENGTHS DOMAIN
Masters of empathy, building solid teams and attracting customers and talent to your business. People with skills in the relationship-building strengths domain are vital for creating and maintaining what every business needs – interconnectedness, networks and relationships. Your team’s ability to perform hinges greatly on their engagement, motivation and your company culture.
And that’s why you need people with skills in the relationship building strengths domain.
3 INFLUENCING STRENGTHS DOMAIN
Master communicators who persuade and motivate others into action. People with skills in the influencing strengths domain are vital for making sure your company’s message reaches a broader audience. Driven by a purpose, if you give them one, they will fearlessly storm into the unknown and go and rally others to your cause. They have the power to persuade and drive action.
Discover all 8 skills in the influencing strengths domain.
4 EXECUTING STRENGTHS DOMAIN
Born achievers who work tirelessly to turn ideas into reality. People with skills in the executing strengths domain are vital for completing tasks, getting work done and achieving your goals. Focus, speed, precision and dedication – your executers are the ones who make things happen. They relish in putting in the hard work right now, so they can move on to the next task quickly. They put thoughts and ideas into action.
Read more about the 9 skills in the executing strengths domain.
Plus: You can also see our complete list of 34 Clifton Strengths.
WHY USE STRENGTHS TO DEVELOP YOUR BUSINESS?
Employee engagement is a hot topic since even the most optimistic measurements say that SA businesses are losing over R89 billion every year to uninspired and underperforming employees who are as likely to job-hop or just “show up” to collect a paycheque. But it’s the same all around the world: the US and UK economies lose about R1 trillion each per year to the same thing.
Why’s it happening? New research shows that less than 2 employees out of every 10 are fully engaged in their work. Which means the remaining 8 might just be coasting – see the research on why only 16% of employees are engaged at work.
Here’s the thing though it’s not that these are bad employees. One theory says that it’s just that your current systems aren’t utilising their potential fully, leading to low morale. Simply put, Strengths aims to help your business correct that oversight and deploy people based on their true value. And there’s proof it works:
In a massive 2016 study, including 49 000 business units with 1.2 million employees across 22 organisations in seven industries across 45 countries worldwide, implementing this strengths approach gave businesses a 15% higher employee engagement rate, which led to 7% higher customer engagement, 72% improvement in staff retention and 29% higher profits.
Why? The study shows that employees who learnt to use their strengths are 7.8% more productive and 6 times more engaged with all stakeholders of the company. And you can do the same in your company by investing in a development path using your people’s strengths.
HOW OUR STRENGTHS-BASED DEVELOPMENT WORKS
We at LifeXchange Solutions specialise in doing the full-service strengths package, which means we don’t just introduce the concept to your team. We go beyond strengths coaching to facilitate making the necessary organisational and system changes you need to fully deploy and get all the benefits of strengths. See our full-service strengths-based development.
Got a #Strengths question? Ask us about strengths here.
See strengths coaching in action at one of our recent strengths sessions.
One of the big benefits of strengths-based development is that it boosts your employee engagement. Which is important, because the latest research shows that only 16% of employees are fully engaged in their work. And it’s costing you money.
Also, here’s a tool to measure and understand company culture.